Guideline for Sustainable Tourism Developing in Guizhou Green Expo Park, The People's Republic of China

Abstract

This study aims to explore the potential for sustainable tourism development in Guizhou Green Expo Park, China. With the exponential growth of the global tourism industry, sustainable tourism has become a critical focus for balancing economic growth with environmental protection. As part of China's Ecological Civilization Experimental Zone, Guizhou Green Expo Park plays a key role in showcasing afforestation achievements and promoting green civilization. However, the park faces challenges in resource utilization, services, and infrastructure. This research seeks to evaluate the park's sustainability status and provide actionable recommendations for its continued growth and development. This study employs a mixedmethod approach, combining qualitative analysis of development potential with quantitative assessment of visitor satisfaction. The qualitative phase includes a tourism resource audit and SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The quantitative phase utilizes the 5As theory to assess visitor satisfaction across five dimensions. By integrating sustainable development theory, the study aims to evaluate the park's sustainability status and provide actionable recommendations. SWOT analysis revealed strengths such as rich natural and cultural resources, but also weaknesses including poor management and inadequate infrastructure. Opportunities for policy support and sustainable tourism advocacy have been identified. The 5As evaluation showed high satisfaction with attractions, accommodation, and activities, but lower satisfaction with accessibility and amenities. The findings suggest that the park performs well in providing engaging experiences but needs improvement in facilitating visitor access and enhancing on-site services. The study concludes that Guizhou Green Expo Park has significant potential for sustainable tourism development. However, further enhancements are needed in management, infrastructure, and marketing. By leveraging strengths, addressing weaknesses, and capitalizing on opportunities, the park can achieve a balance between economic growth and environmental protection. The findings and recommendations provide valuable insights for the sustainable development of the park and similar destinations.