ปัจจัยความสำเร็จในการจัดการความรู้ที่มีอิทธิพลต่อประสิทธิผลขององค์การตลาดเพื่อเกษตรกร

Abstract

The objective of this research is to study Success factors in knowledge management and the effectiveness of Marketing Organization for Farmers. Sample sizes are 151 employees in workers in Marketing Organization for Farmers. Questionnaire is the tool for data collection. Statistics for data analysis are percentage, mean and standard deviation. Statistic for hypotheses testing is multiple regression analysis. The research results were as follows: Success factors in knowledge management followed leadership and infrastructure and were able to affecting effectiveness of marketing organization for farmers and the ability to produce workers with a proficiency of 0.01 and 0.05 statistically significant levels; in which Adjusted R Square was equal to 36.3 percent. Success factors in knowledge management were as follows: organizational culture and infrastructure were to able to influence the effectiveness of a marketing organization for farmers the ability to enhance the positive attitudes of workers at statistically significant level of 0.01 with an Adjusted R Square was equal to 29.3 percent. Success factors in knowledge management were as follows: leadership, organizational culture and infrastructure were to able to influence the effectiveness of marketing organization for farmers and the ability to solve problems at statistically significant level of 0.01, 0.05, 0.01 with an Adjusted R Square was equal to 26.6 percent. Success factors in knowledge management were as follows : leadership, information technology and infrastructure were able to influence the effectiveness of marketing organization for farmers to develop organization at statistically significant levels of 0.01 with an Adjusted R Square was equal to 24 percent.