Publication: ปัจจัยความสำเร็จในการจัดการความรู้ที่มีอิทธิพลต่อประสิทธิผลขององค์การตลาดเพื่อเกษตรกร
5
1
Issued Date
2018
Resource Type
File Type
application/pdf
Access Rights
open access
Rights
ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
Rights Holder(s)
มหาวิทยาลัยศรีนครินทรวิโรฒ
Suggested Citation
สุทธิดา สุนทรทิพย์, วสันต์ สกุลกิจกาญจน์ (2018). ปัจจัยความสำเร็จในการจัดการความรู้ที่มีอิทธิพลต่อประสิทธิผลขององค์การตลาดเพื่อเกษตรกร. Retrieved from: https://hdl.handle.net/20.500.14740/11513
Alternative Title(s)
Success Factors in Knowledge Management Influencing the Effectiveness of
Marketing Organization for Farmers
Author(s)
Organization
Abstract
The objective of this research is to study Success factors in knowledge management and the effectiveness of Marketing Organization for Farmers. Sample sizes are 151 employees in workers in Marketing Organization for Farmers. Questionnaire is the tool for data collection. Statistics for data analysis are percentage, mean and standard deviation. Statistic for hypotheses testing is multiple regression analysis. The research results were as follows: Success factors in knowledge management followed leadership and infrastructure and were able to affecting effectiveness of marketing organization for farmers and the ability to produce workers with a proficiency of 0.01 and 0.05 statistically significant levels; in which Adjusted R Square was equal to 36.3 percent. Success factors in knowledge management were as follows: organizational culture and infrastructure were to able to influence the effectiveness of a marketing organization for farmers the ability to enhance the positive attitudes of workers at statistically significant level of 0.01 with an Adjusted R Square was equal to 29.3 percent. Success factors in knowledge management were as follows: leadership, organizational culture and infrastructure were to able to influence the effectiveness of marketing organization for farmers and the ability to solve problems at statistically significant level of 0.01, 0.05, 0.01 with an Adjusted R Square was equal to 26.6 percent. Success factors in knowledge management were as follows : leadership, information technology and infrastructure were able to influence the effectiveness of marketing organization for farmers to develop organization at statistically significant levels of 0.01 with an Adjusted R Square was equal to 24 percent.
Description
รายงานสืบเนื่องจากการประชุมวิชาการระดับชาติ SMARTS ครั้งที่ 8