Sport management education redesign after COVID-19: A case of Thailand

Abstract

This paper aims to provide guidance for the redesign of sport management education post-pandemic, by gathering insights from various stakeholders within the sport ecosystem, using Thailand as a case study. Twenty-four key informants from different sectors of the sport ecosystem were invited for in-depth interviews. The findings, derived from a concurrent analysis of reflexive thematic and narrative elements, identified four subthemes related to the redesign of sport management education post-pandemic. Data from multiple stakeholders revealed that key considerations for reshaping future sport management education include connecting stakeholders, equipping students with essential skills, developing lecturers, and adjusting curriculum components.