ความเสี่ยงทางการท่องเทียวของงานประเพณีนมัสการรอยพระพุทธบาท เขาคิชฌกูฏ จังหวัดจันทบุรี

Abstract

The objectives of this study were to analyze, assess, and present guidelines for handling tourism risks associated with the Khao Khitchakut Footprint Worship Tradition in Chanthaburi Province. To analyze and examine the tourism risks, there was using purposive sampling method to select 50 Thai tourists as key informants and collecting data by using semi - structure interview form. The results were summarized, evaluated, and interpreted using the COSO Enterprise Risk Management concept to get the risk level ratings. To present guidelines for handling tourism risks, there were 50 stakeholders including key, casual and general informants and collecting data by using semi - structure interview form as a tool to assessment and developed guidelines for responding to tourism risks. The research results founded that the Khao Khitchakut Footprint Worship Tradition's tourism risks in Chanthaburi Province can be divided into five areas: security risks, tourism image and utilities risks, public health risks, natural disaster risks, and investment risks. The greatest risk was from natural disasters, followed by hazards to public health and security were in high level, investments settled in moderate level. The lowest risks were from risks related to tourism image and public utilities. Guidelines for responding to tourism risks advise that in order to prevent and manage potential risks and create sustainability in tourism management, the government should foster participation of local stakeholders and the general public in planning and formulating policies that lead to acceptance and implementation of tourism management.