Publication: Digital Media and Business Performance: Interactive Effects of Digital Innovation and Business Network Resilience
1
0
Issued Date
2023-01-01
Resource Type
ISSN
17274915
eISSN
22217630
Scopus ID
2-s2.0-85188544192
Journal Title
Pakistan Journal of Life and Social Sciences
Volume
21
Issue
2
Start Page
775
End Page
792
Rights Holder(s)
SCOPUS
Bibliographic Citation
Pakistan Journal of Life and Social Sciences Vol.21 No.2 (2023) , 775-792
Suggested Citation
Kaewsaeng-On R., Kittichotwattana O., Tongsri P., Namee K., Hamid M. Digital Media and Business Performance: Interactive Effects of Digital Innovation and Business Network Resilience. Pakistan Journal of Life and Social Sciences Vol.21 No.2 (2023) , 775-792. 792. doi:10.57239/PJLSS-2023-21.2.018 Retrieved from: https://hdl.handle.net/20.500.14740/20152
Corresponding Author(s)
Other Contributor(s)
Abstract
This cross-sectional investigation aims to scrutinise the nexus between digital media, business performance, and the effects of digital innovation and business network resilience within the Telkom Foundation offices in Pattani and Bangkok, Thailand. Additionally, it endeavours to analyse these dynamics within the framework of dynamic capability theory. A structured questionnaire was employed to collect data from 335 managers in Thai telecommunication offices in Pattani and Bangkok, utilising a stratified random sampling method to ensure a representative sample from various organisational levels. This approach enhances understanding of how digital innovation and business network resilience collectively influence business performance in diverse regional contexts. Employing Smart PLS software for data analysis enabled the assessment of structural relationships and interactions among variables. Results unveil a positive impact of digital media adoption on business performance in Thai telecommunication offices, with digital innovation and business network resilience reinforcing overall performance. The study further affirms the mediating role of digital innovation and network resilience in shaping organisational success. The findings underscore the strategic importance for organisations, including non-profits, to invest in digital media resources and cultivate collaboration to bolster network resilience. Aligning innovation strategies with resilience efforts is crucial, validating the applicability of dynamic capability theory. The results of this study show how important digital media, innovation, and the resilience of business networks are for improving the performance of telecommunications companies in Pattani and Bangkok, Thailand. They also show how useful dynamic capability theory is for dealing with digital problems.