Publication: Factors influencing Muslim tourists’ decision making on choosing a destination: Case study of Muslim tourists from Organization of Islamic Cooperation
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Issued Date
2022
Resource Type
Language
eng
File Type
application/pdf
ISSN
16459261
Rights Holder(s)
มหาวิทยาลัยศรีนครินทรวิโรฒ
Bibliographic Citation
Psychological Reports. Vol , No. (2022)
Suggested Citation
Tangvitoontham N., Sattayanuwat W. Factors influencing Muslim tourists’ decision making on choosing a destination: Case study of Muslim tourists from Organization of Islamic Cooperation. Psychological Reports. Vol , No. (2022). doi:10.34624/rtd.v39i0.30348 Retrieved from: https://hdl.handle.net/20.500.14740/9251
Author(s)
Abstract
The purpose of this research is to analyze factors influencing the decision making of Muslim Tourists on choosing their tourist destination. The study estimated the model by applying Gravity Model. The general variables influencing tourist demand as well as the specific variables which impact the Muslim Tourist decision making, Global Muslim Tourism Index (GMTI), are included in the model. The research results show that the gross domestic product (GDP) of the origin country, population of origin country, exchange rate, whether they use the same language, sharing of common border, whether they were visa free, have a direct flight, and being ASEAN countries significantly affect increasing the Muslim tourists’ demand while the distance between an origin country and a destination country has a negative impact on the number of Muslim tourist arrivals. Additionally, Muslim tourists’ requirement variables, which are family friendly destination, number of Muslim visitor arrivals, dining options and assurance, halal friendly accommodation, encourage Muslim tourists to choose the countries as their destinations. The results confirm the Muslim tourists’ specic requirements also significantly influence the decision making. © 2022, Journal of Tourism & Development. All rights reserved.