Knowledge-Oriented Leadership and Community-Based Tourism Performance of Accommodation Service

Abstract

This study aims to analyze the relationship between knowledge leadership and community performance through mediating variables such as knowledge sharing that leads to community attachment and community citizenship behaviors, using quantitative research methods and structural equation analysis to find the path analysis among variables. The sample in the study consisted of 286 accommodation service providers in tourism communities according to the criteria of community-based tourism in Thailand. The results of the analysis found that knowledge leadership has an indirect effect on the relationship, while the relationship value must be conveyed to knowledge management, community commitment, community citizenship behavior, followed by performance, with a statistical significance value of 0.05, and a good structural consistency. The results of this study revealed the interplay of leadership impacts knowledge management, fostering community commitment that cultivates community citizenship behavior among community members, which enhancing performance and establishing a causal relationship. the complexity of behaviors in tourism communities with high levels of social exchange, as well as having a complicated form in the same way as organizational management. Therefore, sustainable community-based tourism management should rely on developing internal strength and mutual assistance in order to create a culture to be inherited in the future. To cope with changes, especially community leaders must equitable dissemination of knowledge to guarantee its implementation. Knowledge sharing enhances community members' comprehension of how to attain optimal performance within the group. A community that cultivates a culture of knowledge management promotes a sense of belonging and is prepared to prioritize the collective interests.