Publication: Developing a packaging design for dongjiang fish: a distinctive hunan specialty
2
2
Issued Date
2025
Resource Type
Language
eng
File Type
application/pdf
Access Rights
Open Access
Rights
ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
Rights Holder(s)
Srinakharinwirot University
Suggested Citation
Huang Fanghong (2025). Developing a packaging design for dongjiang fish: a distinctive hunan specialty. Retrieved from: https://hdl.handle.net/20.500.14740/55480
Alternative Title(s)
การออกแบบและพัฒนาบรรจุภัณฑ์สำหรับปลาตงเจียง : มณฑลหูหนาน
Author(s)
Advisor(s)
Organization
Abstract
This paper aims to explore the cultural history of Dongjiang Lake and analyze the current issues in the packaging design of Dongjiang fish products. Through historical document research, archival research and field investigation, the relevant were collected and analyzed to provide theoretical support for Dongjiang Lake and Dongjiang fish product packaging. Dongjiang Lake has rich natural and cultural landscapes, such as the foggy Xiaodongiiang River, Dongjiang Huayue Night, Dongjiang Hydropower Station Dam and Longjing Canyon. Dongjiang Lake also has wonderful historical stories, such as Shennong, with tasting hundreds of herbs and the legend of the cranes. Through field research, the Researchers believes that the existing Dongjiang fish packaging style is single, Although it meets the basic functions of packaging design, it fails to effectively convey the cultural and historical characteristics of Dongjiang Lake. It is necessary to design according to eight packaging design theories and combine the cultural history and scenic spots of Dongjiang Lake.
Degree Name
Master of Arts
Degree Level
Masters
Degree Discipline
Design for Business
Degree Grantor(s)
Srinakharinwirot University