Publication:
An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists

0
0

Issued Date

2009

Resource Type

Article

File Type

application/pdf

ISSN

13567667

DOI

10.1177/1356766708100820

Other identifier(s)

2-s2.0-62949153014

Rights Holder(s)

มหาวิทยาลัยศรีนครินทรวิโรฒ

Bibliographic Citation

Journal of Vacation Marketing. Vol 15, No.2 (2009), p.129-148

Suggested Citation

Mechinda P., Serirat S., Gulid N. An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists. Journal of Vacation Marketing. Vol 15, No.2 (2009), p.129-148. doi:10.1177/1356766708100820 Retrieved from: https://hdl.handle.net/20.500.14740/7396

Title

An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists

Author(s)

Mechinda P.
 Serirat S.
 Gulid N.

Abstract

The purpose of this study is to examine the antecedents of tourists' loyalty (both attitudinal and behavioral) towards Chiangmai (a major tourist destination in Thailand). Multiple regression analysis indicated that attitudinal loyalty was mainly driven by attachment, familiarity and perceived value, whereas behavioral loyalty is driven by familiarity. Only one dimension of pull motivation (history, heritage and knowledge) influenced attitudinal loyalty, whereas none of pull motivation's dimensions had an effect on behavioral loyalty. Regarding push motivation, tourists' desire for novelty negatively influenced behavioral loyalty. Finally, male tourists tended to be more attitudinally and behaviorally loyal, while tourists who had children living with them showed less attitudinal loyalty. © SAGE Publications.

View online Resources

Research Projects

Organizational Units

Journal Issue

URI

https://hdl.handle.net/20.500.14740/7396

Collections

Scopus: Year 1983-2021

Endorsement

Review

Supplemented By

Referenced By