Publication: Design and development of a mini program in wechat application to assisting chinese tourists in identifying thai vegetables
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Issued Date
2024
Resource Type
Language
eng
File Type
application/pdf
Access Rights
Open Access
Rights
ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
Rights Holder(s)
Srinakharinwirot University
Suggested Citation
Tian Gao (2024). Design and development of a mini program in wechat application to assisting chinese tourists in identifying thai vegetables. Retrieved from: https://hdl.handle.net/20.500.14740/55475
Alternative Title(s)
การออกแบบและพัฒนามินิโปรแกรมในแอปพลิเคชันวีแชต เพื่อช่วยนักท่องเที่ยวจีนในการบ่งชี้ผักไทย
Author(s)
Advisor(s)
Organization
Abstract
This study aims to bridge the gap in knowledge about Thai vegetables among Chinese tourists visiting Thailand. Through a combination of questionnaires and literature reviews, the researchers identified a lack of familiarity with Thai vegetables among Chinese tourists, potentially influenced by regional cultural differences and eating habits. To address this, this study proposes the development of a WeChat mini program as an educational tool to assist Chinese tourists in identifying and understanding Thai vegetables. Materials and Methods: Data was collected through questionnaires administered to Chinese tourists to determine their level of knowledge and familiarity with Thai vegetables. The findings were complemented by a comprehensive literature review on the types, nutritional values, and promotion status of Thai vegetables in the Chinese market. The questionnaire survey revealed specific Thai vegetables that were unfamiliar to Chinese tourists. This information was then incorporated into a database to develop the "Identifying Thai Vegetables" WeChat mini program. The "Identifying Thai Vegetables" WeChat mini program is a well-designed and effective tool that facilitates the identification of Thai vegetables and enhances users' understanding of Thai cuisine and culture. By continuously innovating and expanding its features, the mini program has the potential to become an indispensable resource for individuals interested in exploring the rich culinary landscape of Thailand, promoting awareness and increasing the consumption of Thai vegetables among Chinese tourists.
Degree Name
Master of Arts
Degree Level
Masters
Degree Discipline
Design for Business
Degree Grantor(s)
Srinakharinwirot University