The CIPPI Saen Saeb Canal Model for Community Planning and Improvement

Abstract

This research has two objective (1) to survey the level of satisfaction of people who use piers in the Saen Saeb canal at 3 piers, i.e., NaNa Nuea pier, Asoke Bridge pier and SWU Prasarnmit pier and their opinions about the operation of Khlong Saen Saeb Saad within the two-year project and (2) to explore the public relations media that affects the perception of information on Khlong Saen Saeb Saad within the two-year project of the people who use the piers in the Saen Saeb canal area. In this study, only focusing on context evaluation and product evaluation of CIPPI model. In which each dimension will evaluate all 3 aspects, namely, the water quality, the scenery and the readiness and safety of rescue equipment and buildings in the Saen Saeb Canal area. The study found that for the context evaluation, there was a moderate level of satisfaction in two of three aspects, i.e. The project was able to achieve its objective of managing the readiness and safety of rescue equipment and buildings in the Saen Saeb Canal area (x̄= 2.59 ± 1.16), The project was able to achieve its objective of managing the scenery around Saen Saeb Canal to make it more beautiful (x̄=2.59±1.17).By the way, managing the water quality in Saen Saeb Canal (x̄=2.42±1.14) have the level of satisfaction at low level. Including with, product evaluation, found that most of them had the level of satisfaction at a moderate level as well. However, the most problem was that managing foreign objects such as garbage or food scraps in the Saen Saeb Canal area (x̄=2.34±1.15) that is still being a current problem. For the public relations media that affects the perception of information about the Khlong Saen Saeb Saad within two-year project, it was found that most of respondents received the information through online media, i.e., Facebook, Google and Line, respectively.