สติกเกอร์และมีม: การสื่อสารผ่านเครือข่ายสังคมออนไลน์

Abstract

Communication via online social network has generated many graphicons. Stickers and memes are popular graphicons among Thai social network users. This research aims to analyze Thai users’ purposes of using stickers and memes and correlation between stickers and memes in conversation in social media. The results show that stickers and memes have very distinctive purposes of use, despite their similarity in expressions. Memes are mainly used for creating funniness while stickers are used for communicating users’ emotions and feelings for convenience in communication. Moreover, they are both necessary in online conversation on social network. Nonetheless, the majority of users prefer stickers because they think that stickers are more appropriate than memes.