Multilevel causal factors affecting the strategic success of thai export businesses [Wielopoziomowe czynniki przyczynowe wpływające na strategiczny sukces firm eksportowych tajlandii]

Abstract

The objective of this research was to study the multilevel causal factors affecting the strategic success of Thai export businesses. The present research applied questionnaires to collect primary data from 1,152 employees and entrepreneurs in 384 Thai export companies (3 respondents were selected from each company). All statistical data, including frequency, percentage, mean, standard deviation, minimum value, maximum value, skewness, kurtosis, and multilevel structural equation model were analyzed using the statistical program. It is found that overall findings have provided the evidence that respondents view about strategic success of Thai export businesses were at high level. Their opinions on reliance, competitive advantage, modern organizational management, marketing, and intellectual capital were also at a high level. The developed multilevel structural equation model for the strategic success of Thai export businesses was found to be consistent with the empirical data. At the individual level, it was found that marketing, reliance, and intellectual capital had a positive causal relationship with the strategic success of Thai export businesses. © 2019, Czestochowa University of Technology. All rights reserved.