แรงจูงใจทางการท่องเที่ยวที่เกี่ยวกับกิจกรรมนันทนาการทางน้ำในสวนสาธารณะของ กรุงเทพมหานคร

Abstract

This research aimed to study tourist behavior and motivation for tourism involving water recreation activities in the parks of Bangkok metropolis. The samples used in the study were Thai tourists who traveled to engage in water recreation activities in the parks, totaling 388 people. The data were analyzed using computer programs for frequency, percentage, mean, standard deviation, and One-way ANOVA. The research results were found that respondents were the females aged between 15 - 20 years old, who were students pursuing bachelor's degree, with a monthly salary of under 15,000 baths. Respondents had traveled to water recreation activities in the parks in Bangkok the 2-3 times. Their main purpose of visiting was to relax and engage in water recreation activities. Most of the respondents have traveled to the Benjakitti park to do Paddle Boating with their friends on weekends. Respondents had spent between 100 - 200 Bath on travel. They obtained information about water recreation activities from social media platforms such as Facebook. The motivation for tourism involving water recreation activities in the parks of Bangkok metropolis was ranked at a high level in terms of physical motivation, status motivation, and interpersonal motivation, respectively, whereas emotional motivation was ranked at the highest level. The difference in salary and each park did not affect the motivations towards the overall motivation for tourism involving water recreation activities in the parks of Bangkok metropolis.