รายงานการวิจัย การใช้ภาพพจน์ในนิตยสารท่องเที่ยว

Abstract

This research aims to analyze the types and structures of figurative language used in travel magazines. We use purposive sampling to draw data from two travel magazines: Osotho Magazine and Thiaw Rob Lok (Travel around the World) Magazine. The issues chosen are from January to December 2016. Five articles from each issue are analyzed for a total of 120 articles. The findings reveal that the travel magazines use four types of figurative language: 1) comparative figurative i.e. simile, metaphor metonymy and allusion 2) imaginative figurative i.e. personification and hyperbole 3) sound play figurative i.e. onomatopoeia and sound reduplication and word play figurative i.e. one word reduplication and phrasal reduplication and 4) question figurative. The structural analysis of the four figurative types found in travel magazines reveals that there are 3 elements: vehicles, comparative phrases and tenors with as detailed below. 1) The structure consisting of 3 elements: vehicles, comparative phrases and tenors with includes the comparative figurative using simile and metaphor. 2) The structure consisting of 2 elements: vehicles and tenors with includes the imaginative figurative using personification and hyperbole. 3) The structure consisting of only one elements: tenors with includes metonymy and allusion, sound play and word play using onomatopoeia, reduplication, one word reduplication and phrasal reduplication and the question figurative.