Publication:
Consumer-based brand equity : a case study of "Oriental Princess"

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Ornumpha_N.pdf (1.39 MB)

Issued Date

2008

Resource Type

Thesis

Language

eng

File Type

application/pdf

Access Rights

Open Access

Rights

ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)

Rights Holder(s)

Srinakharinwirot University

Suggested Citation

Ornumpha Nilavongse (2008). Consumer-based brand equity : a case study of "Oriental Princess". Retrieved from: https://hdl.handle.net/20.500.14740/46529

Title

Consumer-based brand equity : a case study of "Oriental Princess"

Alternative Title(s)

คุณค่าตราสินค้าในสายตาผู้บริโภค :

Author(s)

Ornumpha Nilavongse

Advisor(s)

Sopin Chantakloi

Organization

คณะมนุษยศาสตร์

Description

A Master's Project (M.A. (Business English for International Communication)) -- Srinakharinwirot University, 2008.

Degree Name

M.A. (ฺBusiness English for International Communication)

Degree Level

Masters

Degree Grantor(s)

Srinakharinwirot University

Thai Subject Heading(s)

Brand name product
 Consumer satisfaction
 Cosmetics

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Journal Issue

URI

https://hdl.handle.net/20.500.14740/46529

Collections

HUM: Theses

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