Measurement model for community enterprise management strategies

Abstract

Community enterprises in Thailand are facing a highly competitive marketing challenge, an inability to hand on business to the next generation, and a lack of a flexible goods production system. This study aims to develop a measurement model for community enterprise management by surveying the expectations of 500 entrepreneurs in a community enterprise group using a questionnaire. This study uses exploratory factor analysis and confirmatory factor analysis. The objective is to develop critical strategies for overcoming obstacles and creating sustainability for organizations, comprising eight dimensions: product design management, production management, logistics management, product quality and standard management, marketing management, knowledge management, service quality management, and organization management. The study results can be used to effectively solve and improve the community enterprise's operation and continuously develop it per the entrepreneur's expectations. Moreover, the government sector can use this method to determine the policy toward supporting more sustainable community enterprises The government can also use this approach to set policies, promote the creation of an environment conducive to community enterprise operations, and create added value for community businesses through the identity of the area to support community enterprises to be more sustainable.