Publication:
The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model

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Issued Date

2016

Resource Type

Article

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application/pdf

ISSN

1195646

DOI

10.1007/s40299-015-0264-z

Other identifier(s)

2-s2.0-84961799088

Rights Holder(s)

Scopus

Bibliographic Citation

Asia-Pacific Education Researcher. Vol 25, No.2 (2016), p.315-323

Suggested Citation

Chen Y.-C. The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model. Asia-Pacific Education Researcher. Vol 25, No.2 (2016), p.315-323. doi:10.1007/s40299-015-0264-z Retrieved from: https://hdl.handle.net/20.500.14740/5498

Title

The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model

Author(s)

Chen Y.-C.

Abstract

The purpose of this study is to explore structural equation modeling among a marketing mix, relationship quality, and international student loyalty in Taiwanese higher-educational institutions. In total, 353 surveyed students answered a questionnaire, with 337 students answering all of the questions. The findings suggest that a marketing mix is positively associated with the relationship quality of international students, and that relationship quality is also positively associated with student loyalty. Student trust and commitment enhances loyalty to universities. In the higher-educational sector, these findings have implications for universities seeking to compete in a more deregulated, market-driven, higher-educational environment in the future. © 2015, De La Salle University.

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URI

https://hdl.handle.net/20.500.14740/5498

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Scopus: Year 1983-2021

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