Publication: การศึกษาทัศนคติของประชาชนชาวไทยที่มีต่อการท่องเที่ยวเชิงอาหารในบริบทของร้านอาหารริมทางในเขตรุงเทพมหานคร
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Issued Date
2016
Resource Type
Language
tha
File Type
application/pdf
Access Rights
open access
Rights
ผลงานนี้เผยแพร่ภายใต้ สัญญาอนุญาตครีเอทีฟคอมมอนส์แบบ แสดงที่มา-ไม่ใช้เพื่อการค้า-ไม่ดัดแปลง 4.0 (CC BY-NC-ND 4.0)
Rights Holder(s)
มหาวิทยาลัยศรีนครินทรวิโรฒ
Suggested Citation
ณัฐชา มังกรเเก้ว, นัทศิมา เจริญกุล, นิลักษนาถ มงคลแก้วสกุล, พชระ แก้วคง, พิรัชญา นิลกําแหง, เมธวี ตระกูลศุภฤกษ์, วรินดา สุขเหม, ไววิทย์ แซ่อั้ง (2016). การศึกษาทัศนคติของประชาชนชาวไทยที่มีต่อการท่องเที่ยวเชิงอาหารในบริบทของร้านอาหารริมทางในเขตรุงเทพมหานคร. สืบค้นจาก: https://hdl.handle.net/20.500.14740/11414
Advisor(s)
Organization
Abstract
The purposes of the study were to find out the Attitude of Thai People towards Street
Foods as Gastronomy Tourism and to develop a guideline for street foods as the
gastronomy tourism in Bangkok Metropolis. Questionaires was used for collecting data from
400 Thai people who have an experience in Street Foods in Bangkok and Semi-structured
interview was utilized as tools to for collecting data from 3 Gastronomy Tourism experts.
The research result was used for developing a guideline for street food as the gastronomy
tourism attraction. The results of the study were as follows:
1. Most of samples were female with 15 - 24 years, bachelor’s degree education
level, most of samples occupation were private officers/state enterprises officers with
average income per month more than 25,001 baht.
2. 2. The behaviors of Street Foods consuming, samples would go with friends
about 2 - 3 participants at the time. The most famous Street Foods area is Yaowaraj
because of the variety of food. friends, family, neighbor was the one that suggested for
their travelling. Samples were mostly visited the street foods area in the evening between
1 - 2 hours, 2 - 4 times per month. The most popular food was main dish. The expense for
meals was about 201-300 baht per time. Most of samples preferred to eat at the
restaurant and travelled by public transport.
3. The opinions of Marketing Mix towards Gastronomy Tourism as Street Foods
were in high level in factors of Product (x= 3.86, S.D. = 0.61) Price (x= 3.73, S.D. = 0.55)
Place (x= 3.87, S.D. = 0.61) Promotion (x= 3.77, S.D. = 0.67) People (x= 4.20, S.D. = 0.68)
and Process (x= 3.44, S.D. = 0.73) and medium level in factor of Physical Environment
(x= 3.24, S.D. = 0.86).
4. The opinions of attitudes that was influence for promoting Street Foods as
Gastronomy Tourism in factors of Gastronomy Tourism Knowledge (x= 3.71, S.D. = 0.56)
and Thinking of Gastronomy Tourism (x= 4.11, S.D. = 0.56)