Publication: SWOT analysis of religious tourism in the Roi Kaen Sarn Sin cluster of northeastern Thailand
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Issued Date
2013
Resource Type
File Type
application/pdf
ISSN
19112017
Other identifier(s)
2-s2.0-84884827330
Rights Holder(s)
มหาวิทยาลัยศรีนครินทรวิโรฒ
Bibliographic Citation
Asian Social Science. Vol 9, No.13 (2013), p.262-269
Suggested Citation
Naipinit A., Maneenetr T., Promsaka Na Sakolnakorn T., Churngchow C., Kroeksakul P. SWOT analysis of religious tourism in the Roi Kaen Sarn Sin cluster of northeastern Thailand. Asian Social Science. Vol 9, No.13 (2013), p.262-269. doi:10.5539/ass.v9n13p262 Retrieved from: https://hdl.handle.net/20.500.14740/6542
Abstract
This article aims to examine the strengths, weaknesses, opportunities, and threats for tourism in the Roi Kaen Sarn Sin (RKSS) cluster, using a qualitative approach to consider religious tourism in northeastern Thailand. Semi-structured interviews were the main data collection tools, and key informants of this study included officers from both government and private sectors related to tourism in northeastern Thailand. The results found that religious tourism took place within this area a long time ago. Elements of religious tourism in the RKSS cluster include 1) attractions, 2) accessibility, 3) accommodations, 4) safety, 5) activities supporting tourism, and 6) social issues. Opportunities and weaknesses of the provincial clusters, from the point of view of religious tourism, can be classified into several issues, including infrastructure and transportation, tourism attractions, religious activities, networks, and local beliefs; the development strategies for increasing potential for religious tourism are 1) transportation coverage through public transport and 2) local sectors that keep area monastery histories.