Publication: Antecedents of Student Loyalty Within Universities in North Sumatra Province, Indonesia
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Issued Date
2020
Resource Type
File Type
application/pdf
ISSN
22884637
Other identifier(s)
2-s2.0-85099368554
Rights
Srinakharinwirot University
Rights Holder(s)
มหาวิทยาลัยศรีนครินทรวิโรฒ
Bibliographic Citation
Journal of Asian Finance, Economics and Business. Vol 7, No.12 (2020), p.491-500
Suggested Citation
Mulyono H. Antecedents of Student Loyalty Within Universities in North Sumatra Province, Indonesia. Journal of Asian Finance, Economics and Business. Vol 7, No.12 (2020), p.491-500. doi:10.13106/jafeb.2020.vol7.no12.491 Retrieved from: https://hdl.handle.net/20.500.14740/5404
Author(s)
Abstract
The purpose of this study was to analyze the antecedents of student loyalty which included Servicescape University, relationship quality, university image, and student satisfaction. The research was conducted in three universities with Islamic atmosphere under Al Washliyah Foundation in Medan, North Sumatra Province, Indonesia. Data analysis in this study includes descriptive analysis and Structural Equation Modeling (SEM). The results showed that: (1) Servicescape university influences university image, student satisfaction, but does not influence student loyalty; (2) Servicescape university through university image influences student loyalty, (3) Servicescape university through student satisfaction influences student loyalty, (4) Relationship quality influences university image, satisfaction Students, but does not influence student loyalty, (5) Relationship quality through university image influences student loyalty, (6) Relationship quality through student satisfaction influences student loyalty, (7) University image influences student loyalty, and (8). Student satisfaction influences student royalty. The findings of this study suggest that the antecedent of student loyalty in universities with Islamic atmosphere which was examined in this research includes four factors: Servicescape university, quality relationship, university image, and students’ satisfaction. © 2020. This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (https://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. All Rights Reserved.