การพัฒนากิจกรรมทางการท่องเที่ยวชุมชนสู่การท่องเที่ยวเชิงอาหารอย่างสร้างสรรค์ ชุมชนหัวอ่าว จังหวัดนครปฐม

Abstract

The objectives of this project were to promote gastronomy tourism base on identity of the Hua Ao Village and to develop organic agricultural learning activities to creative gastronomy tourism for the Hua Ao Village. This was action research taking place at the Hua Ao Village, Bang Chang Sub-district, Sam Phran District, Nakhon Pathom Province, Thailand, with 38 participants which consist of the village leader, community people, academics, and tourists. This research used purposive sampling for choosing members of research participants, and used in-depth surveys, participant observation and interviews with the stakeholders in the community for data collection. Then, organized a pilot tourism activities test. As for the data analysis part, we analyzed the qualitative data by descriptive and narrative. The results of the research revealed that the community had their own unique ways and wisdom in terms of planting, caring for and collecting organic agricultural goods and processing organic agricultural goods to products. The processed organic products development were the guava Cocktail and Mocktail. Also, the learning activity stations consisted of 4 stations, 1) a station for knowledge about Organic agriculture and agricultural farm visiting. 2) a station for cooking Salad dressing from organic vegetables. 3) a station for Cooking the story of food and organic raw material and 4) a station for cooking the guava cocktail and mocktail. The results of the pilot tourism activities test presented that the overall performance was very high quality. The developed tourism activity was at very good. The pilot tourists were satisfied with the pilot tourism activities and had suggestions on how to improve the tourism activities by improving the tourist facilities and develop the various and the passionate interpretation of gastronomy tourism activities.