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The purpose of this study was to develop a causal model of the factors affecting management's intention to create shared value for the tapioca starch industry in Northeastern Thailand. A questionnaire was used to collect data from 140 managers of the tapioca starch companies in Northeastern Thailand. The results showed that the model fitted well with the empirical data, considering the goodness of fit measures, namely Chi-square = 93.45 (df = 51), p-value = 0.00, (χ2/df) = 1.83, CFI = 0.95, TLI = 0.92, RMSEA = 0.08, SRMR = 0.05. Self-efficacy was found to be the highest direct predictor of intention to create shared value (β = .83); all causal variables accounted for seventy nine percent of the variance of intention to create shared value. In addition, organizational innovativeness and social support were the moderating variables which modified the relationship between the self-efficacy and the intention to create shared value. The findings are considered to be useful in terms of planning and promoting information to improve organizational innovativeness and social support, which is a key force for intention to create shared value. © 2019 Journal of Content, Community & Communication. |
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