The purposes of this study were to study travel motivation of Thai generation Y tourists in Bangkok from using TikTok application and to identify the marketing management guidelines for tourism industry. The samples were ...

The objective of this research was to investigate Millennial Family tourists’ decision -making to travel at Pattaya within the COVID-19 pandemic situation. This study was quantitative research. The sample was 385 Thai ...

In order to enhance capacity of mangrove resources management for providing a potential ecotourism site, mangrove conservation and ecotourism resources development should be essentially considered to find a proper guideline ...

This research investigates the situation of measures in Thailand, along with foreign tourists' perceptions and confidence in domestic tourism measures, in the context of the COVID-19 pandemic, including offering recommendations ...

The purposes of this research were to study the behaviors and motivations of Thai tourists traveling to Disneyland. The quantitative research used questionnaires as a data collection tool. The sample included 385 Thai ...

The objectives of this research were to study health tourism behaviors by using bicycle and the development guideline of health tourism using bicycle in Bangkok Metropolis. The samples were 400 Thai tourist respondents who ...

The objectives of this research were to study The Guideline of Community-Based Tourism Management for sustainability in Bor Suak Sub-district, Muang District, Nan Province. The process in this study involve both qualitative ...

The study on potential of MICE business in Bangkok to serve Thai tourists has three primary objectives: (1) to study the capability of MICE business in Bangkok in providing the service to MICE tourists, (2) to study the ...

The purposes of this study were to study the behavior and decision-making process of Thai tourists visiting Bib Gourmand restaurants and analyze which marketing mix factors were the most influence on the tourists’ decision. ...

The development guideline of tourism in the metaverse for responding the demand of generation y and generation z was aimed to study the demand and motivation in metaverse tourism of Generation Y and generation z and to ...