Abstract:
This study aims to explore the potential for sustainable tourism development in Guizhou Green Expo
Park, China. With the exponential growth of the global tourism industry, sustainable tourism has become a
critical focus for balancing economic growth with environmental protection. As part of China's Ecological
Civilization Experimental Zone, Guizhou Green Expo Park plays a key role in showcasing afforestation
achievements and promoting green civilization. However, the park faces challenges in resource utilization,
services, and infrastructure. This research seeks to evaluate the park's sustainability status and provide
actionable recommendations for its continued growth and development. This study employs a mixedmethod
approach, combining qualitative analysis of development potential with quantitative assessment of
visitor satisfaction. The qualitative phase includes a tourism resource audit and SWOT analysis to identify
strengths, weaknesses, opportunities, and threats. The quantitative phase utilizes the 5As theory to assess
visitor satisfaction across five dimensions. By integrating sustainable development theory, the study aims to
evaluate the park's sustainability status and provide actionable recommendations. SWOT analysis revealed
strengths such as rich natural and cultural resources, but also weaknesses including poor management and
inadequate infrastructure. Opportunities for policy support and sustainable tourism advocacy have been
identified. The 5As evaluation showed high satisfaction with attractions, accommodation, and activities, but
lower satisfaction with accessibility and amenities. The findings suggest that the park performs well in
providing engaging experiences but needs improvement in facilitating visitor access and enhancing on-site
services. The study concludes that Guizhou Green Expo Park has significant potential for sustainable tourism
development. However, further enhancements are needed in management, infrastructure, and marketing. By
leveraging strengths, addressing weaknesses, and capitalizing on opportunities, the park can achieve a balance
between economic growth and environmental protection. The findings and recommendations provide
valuable insights for the sustainable development of the park and similar destinations.
