Abstract:
The research project on Developing concepts and theory C – K towards product identity, fashion capital, contemporary culture, case study: Sabai Mon, Pathum Thani Province. The objectives of this research are: 1)To study, review and collect information on research related to Sabai Mon clothes and other cultural capitals of Pathum Thani province 2) To study C – K theory and the concepts that related to product development from cultural capital that can be applied in the creative design of fashion products with contemporary cultural capital. 3)To find and present a collection of prototype products that demonstrate the identity of fashion products, contemporary cultural capital in the category of Sabai Mon clothes of Pathum Thani Province. The researcher used a qualitative research method by collecting data by using in-depth interviews with the experts and combined with a quantitative research by using surveys and questionnaires with the target groups. The results found that the identity of Sabai Mon Pathum Thani province in terms of fashion design elements that should be paid attention to the silhouette, patterns, and colors respectively. The cultural capital of Pathum Thani province that should be emphasized and can lead to inspiring the creation with Sabai Mon in Pathum Thani province include the centipede flag, the tradition of the Hong-hang parade and the centipede flag and the tradition of offering alms to monks, the Mon chedi, and Pathumthani rice respectively. According to Shigenobu's communication personality theory, the most consistent and connected to the research topic are Casual, Dynamic, Natural and Chic. For the pattern design with floral design in the form of applied patterns from the real and imaginary patterns and the patterns of cultural capital Pathum Thani province with geometric patterns and patterns applied from the real things. On the conceptual of the theory C – K according to the elements of fashion design, the C area the jagged edges and the patterns on the fabric, color, decoration details on and characteristics and the K area is the silhouette is a narrow rectangular shape with a longitudinal stripe and a jagged edge around it. In terms of the fashion trends 2022-2024, present and reference fashion styles for the Spring / Summer 2022-2023 season with the design of apparel in a romantic style, casual outfit. The research result is to present a collection of prototype products that represent the identity of the fashion capital of contemporary culture in the type of Sabai Mon fabrics consisting of 5 clothes, 2 jewelries and 2 accessories
