Abstract:
The contest of Miss Thailand started in 1934 by the government and ministry of interior. The purposes of this competition are to find a proper lady to be presented the dignity of the constitution and also entertain audients in the celebration of constitution. In 1939, Field Marshal Plaek Pibulsongkram the prime minister established the state convention especially the content related to health and the dressing of women according to the western style. Consequently, Miss Thailand became a national prototype of Thai women to be taking care of their health than before. The study indicated that the role of Miss Thailand during 1934-1954 focus on providing support the government activities and various policies. During her reigning, The winner of Miss Thailand was popular and was honorably invited to attend in many charity events, some entertainments and advertisements still relating with charity as well. From the duties, the image of Miss Thailand during 1934 – 1954 was mentioned and recognized as a role model, It was preserved to the honor and dignity of the nation.