รูปแบบการดำเนินชีวิตเกี่ยวกับสินค้าทางวัฒนธรรมเกาหลีที่ส่งผลต่อพฤติกรรมการท่องเที่ยวประเทศเกาหลีใต้ ของผู้บริโภคหญิง

Abstract

This research aimed to study the lifestyle factors relating to Korean cultural goods affecting travelling behaviors to South Korea among female consumers. This research was used consisting of qualitative research by in-depth interview of 20 samples. The results could be explained that lifestyles factors relating to Korean cultural goods including activities, interests and opinions of female consumers affect travelling behaviors to South Korea because cultural goods affect to mind and consumption endless. As a result, cultural goods have contributed lots of social impacts stimulating female consumers’ needs for travelling to South Korea.