ปัจจัยที่มีผลต่อการตัดสินใจเลือกศึกษาต่อระดับบัณฑิตศึกษา คณะบริหารธุรกิจเพื่อสังคม มหาวิทยาลัยศรีนครินทรวิโรฒ คณะบริหารธุรกิจเพื่อสังคม มหาวิทยาลัยศรีนครินทรวิโรฒ

Abstract

The purpose of this research was to study the factors influencing the decision to study the graduate level at the Faculty of Business Administration for Society, Srinakharinwirot University. Research samples consisted of 400 4th year undergraduate and graduate students of the faculty. Questionnaires were used as data collection tools. Research findings showed that Most respondents’ overall opinions toward factors affecting the decision to study at the graduate level included finance, family, society, and institution were at agree levels. In addition, they showed moderate levels of interests in studying graduate level and also tendencies to suggest others in studying graduate level. Besides, they highly expected to earn more income after completing the graduate level. At statistical significance at the level of 0.01, students with different areas of studies pursued their higher education in overall aspects, with interests in studying graduate level and suggesting others to study the graduate level at statistical significance at the level of 0.01. Moreover factors affecting social decisions were found to be positively correlated with graduate studies in general, as well as the recommendation to study at graduate level.