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2562
คุณค่าตราสินค้า และส่วนประสมทางการตลาดบริการ ที่มีอิทธิพลต่อความพึงพอใจในคุณภาพการบริการ และความภักดีในตราสินค้าของร้านอาหารบุฟเฟต์ประเภทชาบู ในห้างสรรพสินค้าเซ็นทรัล เขตกรุงเทพมหานคร
ฤทัยริทธิ์ ทองกรบุณยวัทน์
;
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2562