การวิเคราะห์องค์ประกอบเชิงยืนยันเจตคติต่อความรับผิดชอบต่อสังคมขององค์กรของผู้ประกอบการวิสาหกิจขนาดกลางและขนาดย่อมของไทย

Abstract

The purposes of this research are to conduct confirmatory analysis and verify the construct validity of the beliefs under attitude for corporate social responsibility (CSR) of small and medium sized entrepreneurs (SMEs) in Thailand. The samples are obtained from of 510 SMEs entrepreneurs in 6 most important industrial sector in term of income. The questionnaire concerning beliefs under attitude to the CSR of SMEs is utilized as the research tool. Additionally, the components in the questionnaire were confirmed by the in-depth interviews and the data were analyzed by the Confirmatory Factor Analysis techniques. The results indicate that the component of the CSR beliefs under attitude of SMEs in Thailand consisted of 8 indicators, namely, company image, product differentiation, labor benefit, company performance, economic benefit resulting from better society, benefits about regulation and community’s resistance, citizen’s duty, and beneficence. The standardized factor loading of these components are between 0.58 to 0.88 consistent with the empirical data considering the chi-square values =17.82, df = 14, GFI = 0.99, CFI = 1.00, GFI = 0.99, TLI = 1.00, RMSEA = 0.023 and SRMR = 0.014.