ความเข้าใจไม่ตรงกันในการสื่อสารผ่านแอปพลิเคชั่นไลน์

Abstract

Communication through the application Line is a very popular in Thailand since it is like talking face to face. However, the ease of communication sometimes leads to misunderstandings. In this research, we analyze the causes of misunderstanding in communication through the application Line. Data were collected from 100 participants who complete a questionnaire. The framework of Bazzanella & Damiano (1999) was used to analyze the data and to construct a questionnaire. The analysis shows that the major cause of misunderstandings was due to incomplete reading, skipping messages and wrong interpretation of communication. We found that the only difference between genders was that males put more importance on misunderstandings caused by the incomplete reading of the text and skipping messages than did females.