ป้ายร้านอาหารริมทางย่านเยาวราชและย่านจตุจักร: การวิเคราะห์ตามแนวภูมิทัศน์สัญศาสตร์

Abstract

This research aims to analyze the composition of roadside restaurant signs in the Yaowarat and Chatuchak districts of Bangkok. Using a semiotic landscape approach, the data was collected from 47 restaurant signs in Yaowarat and 42 from Chatuchak, including 89 signs total. The results showed that (1) Color: the most popular background color was white, followed by red and yellow in both Yaowarat and Chatuchak. The most popular font colors were red and black; (2) Name: Yaowarat quarter had more named signs than Chatuchak, showing the importance of names in this area; (3) List of food and drinks: Yaowarat has signs for food and drinks second most, after the name. Chatuchak, the list of food and drinks always appear on top of the sign; (4) Details and information: Yaowarat contained information about time, place. contact and special features while those in Chatuchak focused on the most special features; (5) Price: Yaowarat display prices on the right while those in Chatuchak display them on the bottom right; (6) Logo: Yaowarat signs used more logos than those in Chatuchak; and (7) Photographs of food and drinks: Chatuchak signs focused more on photographs of food and drinks than those in Yaowarat.