การศึกษาความต้องการของนักท่องเที่ยวชาวไทยที่มีต่อสินค้าที่ระลึกประเภท Non - Fungible Token (NFT)

Abstract

This research aim to study Thai tourists demand for souvenirs in the type of Non - Fungible Token as it is the technology that currently being used widely in various fields such as finance, transportation or even tourism. Therefore, the purposes of this research were: (1) to study Thai tourists demand for souvenirs in the type of Non - Fungible Token (2) to study the online marketing mix that affects the demand for souvenirs in the type of Non - Fungible Token. Analyzing all the data collected from the questionnaires of 385 Thai tourists who are interested in Non - Fungible Token (NFT) products. The results were analyzed into frequency, percentage, mean and standard deviation, and semi - structured interviews with 3 Blockchain & Non – Fungible Token Technology Experts. The findings revealed that the majority of respondents were male and they were student and collegian who graduated with a bachelor’s degree with an average income under or equal 15,000 Baht per month. Most respondents have experienced buying this type of products before. The objective of their purchasing was personal preferences. The most common purchasing was visual type as well as they precepted the products information from social media platforms. The opinions of participants about demanding for NFT souvenirs by online marketing mix were found in the high level in terms of promotion, personalization, price, place, product and privacy.