แนวทางส่งเสริมการท่องเที่ยวแบบเที่ยวไปทำงานไป (Workation) สำหรับนักท่องเที่ยวชาวไทย Gen Y ในยุคปกติใหม

Abstract

The objective of this study was to study approach for supporting workation for Gen Y Thai tourists in New Normal. This study was mixed methods research and quantitative research. The sample group was 385 Gen Y Thai tourists who were born from 1980 to 1994 or aged between 27 and 41 at present who experienced or were interested in workation by using a questionnaire ( online) as a tool for data collection. Statistics for data collection included frequency, percentage, mean ( x) and standard deviation ( S.D.). There was qualitative research by using semi–structured interviews to interview public and private agencies in the part of tourism and 4 representatives of tourists. Interview form was used as data collection tool for content analysis. 1. Workation was a type of tourism that occurred from technological progress at present and started to be more popular from COVID – 19 situation that created type of working, that was called “Work From Home” and led to mixed tourism that destination of tourists were ability to work with travel or relaxation, and became workation finally. 2. Most of the respondents had no experience, but they were interested in traveling for work. Most of them used to travel to work in Bangkok and surrounding areas with the purpose of resting on vacation Usually travel in groups/tour groups. They stayed at the hotel for 2 nights and the activity was taking photos/videos. The needs of the tourists who traveled to work had the most demand for amenities (x= 4.50, S.D. = 0.49). 3. Guidelines for promoting tourism for workation could be summarized as follows: 1) Attraction for tourism: Tourist attractions should pay more attention to security measures and cleanliness from the spread of the COVID – 19, 2 ) Accessibility: Transport routes and traffic should be developed to avoid congestion in order to increase the convenience and speed of access to tourist attractions., 3) Accommodation should be priced according to the facilities or the experience that tourists will receive, including safety in terms of life, property and measures to prevent the spread of the COVID – 1 9 , 4 ) Tourism activities: we should focus on activities that would help relax tourists from work and avoid activities that must gather with too many people and 5) Facilities: there were basic and technological facilities are also important, such as fast Wi-Fi internet and working space.