FACTORS INFLUENCING CONSUMER CHOICE OF RECREATIONAL TOURISM ACTIVITIES AFTER THE COVID-19 CRISIS

Please use this identifier to cite or link to this item: https://ir.swu.ac.th/jspui/handle/123456789/17441

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DC Field	Value	Language
dc.contributor.author	Kieanwatana K.
dc.date.accessioned	2022-03-10T13:17:04Z	-
dc.date.available	2022-03-10T13:17:04Z	-
dc.date.issued	2021
dc.identifier.issn	15441458
dc.identifier.other	2-s2.0-85112858429
dc.identifier.uri	https://ir.swu.ac.th/jspui/handle/123456789/17441	-
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85112858429&partnerID=40&md5=47717e235fb8efeba0e429c93df9d366
dc.description.abstract	This study examines the factors that affect tourists' purchase decisions. This quantitative study uses data collected from 400 Thai tourists via a questionnaire survey. The results show that different levels of education affect the decision-making process regarding recreational tourism activities after the COVID-19 crisis. Marketing mix factors which affect the decisionmaking of tourists in such a scenario include the 4S's, namely, Sanitary Product, Sincere Promotion, Satisfied Price and Communication, and Sudden Distribution. Additionally, Sanitary Product and Sincere Promotion positively affect the purchasing of recreational tourism activities among Thai tourists after the COVID-19 crisis. © 2021. All Rights Reserved.
dc.language	en
dc.title	FACTORS INFLUENCING CONSUMER CHOICE OF RECREATIONAL TOURISM ACTIVITIES AFTER THE COVID-19 CRISIS
dc.type	Article
dc.rights.holder	Scopus
dc.identifier.bibliograpycitation	Academy of Strategic Management Journal. Vol 20, No.Special Issue 3 (2021), p.1-9
Appears in Collections:	Scopus 1983-2021

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