Please use this identifier to cite or link to this item: https://ir.swu.ac.th/jspui/handle/123456789/15376
ชื่อเรื่อง: An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists
ผู้แต่ง: Mechinda P.
Serirat S.
Gulid N.
วันที่เผยแพร่: 2009
บทคัดย่อ: The purpose of this study is to examine the antecedents of tourists' loyalty (both attitudinal and behavioral) towards Chiangmai (a major tourist destination in Thailand). Multiple regression analysis indicated that attitudinal loyalty was mainly driven by attachment, familiarity and perceived value, whereas behavioral loyalty is driven by familiarity. Only one dimension of pull motivation (history, heritage and knowledge) influenced attitudinal loyalty, whereas none of pull motivation's dimensions had an effect on behavioral loyalty. Regarding push motivation, tourists' desire for novelty negatively influenced behavioral loyalty. Finally, male tourists tended to be more attitudinally and behaviorally loyal, while tourists who had children living with them showed less attitudinal loyalty. © SAGE Publications.
URI: https://ir.swu.ac.th/jspui/handle/123456789/15376
https://www.scopus.com/inward/record.uri?eid=2-s2.0-62949153014&doi=10.1177%2f1356766708100820&partnerID=40&md5=bbc4621301d828b2cd1c0b779d805de6
ISSN: 13567667
Appears in Collections:Scopus 1983-2021

Files in This Item:
There are no files associated with this item.


Items in SWU repository are protected by copyright, with all rights reserved, unless otherwise indicated.