The study in economic feasibility for OTOP's distributed location of Chonburi Province in Thailand

Abstract

One Tambon One Product (OTOP) is specialized products of each sub-district (Tambon) that promote their own culture through the maintenance and development of indigenous skills and raw materials. OTOP products can be foods or handicrafts. This research aims to propose a suitable location for OTOP's distribution center of Chonburi province with economic viewpoint. Geographic Information System (GIS) and Analytical Hierarchy Process (AHP) are major tools used for location analysis. Five key factors (transportation, tourism, manufacturing, public utility, and land use) are considered in this study for representative of stakeholders' need. From the analysis, Pattaya is selected with the highest score 34.9882%. © 2011 IEEE.