ENGAGEMENT WITH ONLINE MEDIA

Abstract

Engagement in an online activity is hard to sustain. Online engagement comprises a wide range of domains, and substantial classifications change in accordance with context and desired objectives (Looyestyn et al., 2017). The concept of engagement is obvious and involves cognitive and emotional concentration that may not describe all social media utilization (Smith & Gallicano, 2015). Engagement has appeared as an important idea for news agencies. Thus, this study explained media engagement, to know the extent of client experiences via web-based media, propagate engagement designs and experiences. Our research comprises of quantitative and qualitative approaches to describe the web-based engagement as a set of experience. It describes, engagement can be explained in two significant forms (those are, individual engagement and public-collaborative engagement) for advertising firms and show their expected legitimacy by demonstration that these two are connected via readership. © 2020