Abstract:
This research aims to evaluate current and desired conditions, develop innovative learning methods, and measure their effectiveness in enhancing Thai communication competencies among teachers in the 21st century. The core competencies include: Principles of the Thai language, listening, speaking, reading, and writing; the use of the language ; communication etiquette; Thai language aesthetics; moral and communication ethics. The results showed that teachers' knowledge and skill competencies were at a moderate level, but their desire for improvement was high. Data analysis evidenced the effectiveness of the Thai language learning innovation; indeed, the posttest score of the teachers' Thai communication competency assessment was statistically significantly higher (70%) than the benchmark (p < .05). © 2023 by IGI Global. All rights reserved.