การศึกษาแนวทางการพัฒนาการท่องเที่ยวเชิงคราฟท์เบียร์ ในอำเภอปากเกร็ด จังหวัดนนทบุรี

Abstract

The objectives of this research are 1) to assess the potential and obstacles of craft beer business in Pak Kret District, Nonthaburi Province, 2) to present guidelines for the development of craft beer tourism in Pak Kret District and communities in Thailand with similar contexts. This is qualitative research using semi-structured interviews. The sample group is craft beer business entrepreneurs, craft beer producers. Craft beer consumers and people living in the contiguous areas where craft beer tourism is organized. Within Pak Kret District, Nonthaburi Province The number of samples based on the triangle theory was determined by 12 people. The results showed that the strength of the craft beer business in Pak Kret district is that Pak Kret district is the birthplace of craft beer and has a reputation. As a result, consumers know and choose to come to Pak Kret to drink, which is separate from the identity of the community, which Pak Kret district itself has a community and cultural identity that can go with craft beer.