การวิเคราะห์ปัจจัยที่ทีความสัมพันธ์กับพฤติกรรมและแนวโน้มพฤติกรรมการประกอบพิธีกรรมทางศาสนา ณ วัดมังกรกมลาวาส กรุงเทพมหานคร

Abstract

The purpose of research was aimed to study about factors relating to religious activities engagement at Mangkon Kamalawat Temple. Mixed methodology was applied as two Methods. For quantitative method, questionnaires were collected from samples. The data was analyzed by percentage, mean and standard deviation. The hypotheses were tested by t-test, One-Way analysis of variance and Pearson product moment correlation coefficient. In term of the qualitative method, in-depth interviews were conducted samples that visited Mangkon Kamalawat Temple Most of respondents were female aged between 25 to 34 years, with single status, held bachelor degree, worked private as company employees, had average monthly income between 15,001-25,000 Baht,and practiced Thai traditions in family.Overall attitude towards marketing mix factors at agree level. Overall of the cognitive orientation about religious activitieshad level at moderate level. Overall of the order of living motivate needs as high level. Most respondents’ behavior about the visit frequency ranged from 1 to 20 times. For each visit, the lowest average of religious activities spending was 50 Baht while the highest was 4,000 Baht and the ritual frequency ranged from 1 to 7 times. Most respondents had overall attitude toward of behavior and trend at high level.Thai people with different monthly income had different behavior in term of visiting time per one year at Mangkon Kamalawat Temple. Consumer marketing mix factors have correlated with behavior and trend behavior of religious activities engagementat Mangkon Kamalawat Temple, about visited range in one year, overall of behavior and behavior trend of religious activities engagement among Thai people at low level and same direction. Cognitive factors toward religious activities engagement have correlated with behavior and trend behavior of religious activities engagement at Mangkon Kamalawat Temple, about visited range in one year, the average expense per each visit, overall of behavior and behavior trend of religious activities engagement at low level and same direction. The order of living motivate needs have correlated with behavior and trend behavior of religious activities engagement at Mangkon Kamalawat Temple, about overall of behavior and behavior trend of religious activities engagement at low level and same direction.