Abstract:
This research was aimed to study the history and the steps Bangchacha bamboo wicker products.
Bang Chao Cha, Pho Thong, Angthong. Manufacturing processes of wicker handicrafts. Bang Chao Cha
bamboo and develop the presentation of Bang Chao Cha bamboo weaving handicrafts via Facebook. This
study used qualitative research comprising of Participant Observation Non-Participant Observation and indepth
interview. The sample group selected a specific type of 10 people. It consists of one group
chairman, three members of the group, one person with knowledge of bamboo weaving handicrafts and 5
people who shop for products in the community.The research found that Bamboo weaving is a handicraft
that has value of local wisdom. Producers are able to create more attractive and motivating consumers in
choosing and purchasing products. Developing a method for presenting products via (Facebook Fanpage)
to be up to date by using graphics to attract customers. Developing a method for presenting products via
(Facebook Fanpage) to be up to date by using graphics to attract customers. Strategies for managing and
taking care of customers and the development has been developed to sell in other channels and
diversify the market and give customers more options.
