Abstract:
The purpose of this research article is to study the development of ATM department store in
Phahurad community in 1987 – 2003. ATM department store focused on trading fabric from 1987 to 2003
when it was closed down. This research is a historical approach, using evidences from newspaper
published in 1987-2003 and in – depth interview with the local people living in Phahurad community and
the officers working at ATM department store. Other evidences such as dissertations are referred in this
research.
The results of the research reveal that ATM department store was open in 1987 and was popular
with customers who want to buy textiles to make clothes unlike other department stores which focused
on wide variety of products. Later, ready – made clothes have become popular. Consequently, fabrics for
making clothes declined their popularity. This can be a main factor why ATM department store was
sluggish and eventually closed down.
