DSpace Collection: บทความวารสาร
https://ir.swu.ac.th/jspui/handle/123456789/79
บทความวารสาร2024-03-28T09:24:30Zพฤติกรรมทางการเงินและการวางแผนการชําระเงินคืนของผู้กู้ยืมเงินกองทุนเพื่อการศึกษา สังกัดมหาวิทยาลัยราชภัฏพิบูลสงคราม
https://ir.swu.ac.th/jspui/handle/123456789/25184
Title: พฤติกรรมทางการเงินและการวางแผนการชําระเงินคืนของผู้กู้ยืมเงินกองทุนเพื่อการศึกษา สังกัดมหาวิทยาลัยราชภัฏพิบูลสงคราม
Authors: อดุลย์ ศุภนัท; อรรถพล จรจันทร์
Abstract: This article aimed to studythe nudge theory test and loan repayment planning guidelines and to study and analyze factors influencing the repayment planning of student loan fund. This research using behavioral economics experimental tools by NudgeTheory test. The research results were found as follows: experiment with nudge to provide positive and negative information for the experimental group. The efficacy of the positive experimental group was 87.78% and the efficacy of the negative trial was 83.33%, while the control group was free of any intervention. It was found that there was a savings of 80.00% when offered to join the project with the National Savings Fund. Nudge using default option can increase all groups. The Logit model analysis revealed that the factors influencing the repayment planning of the Student Loan Fund were gender and the experimental group negative data, which was statistically significant level at 0.05. While, grades and the using Default Option, which was statistically significant level at 0.10. So, Nudge Theory can motivate to saving of individuals and powerful effect on change behavior to more saving.2565-01-01T00:00:00Zความเต็มใจจ่ายสำหรับข้าวเสริมแคลเซียม
https://ir.swu.ac.th/jspui/handle/123456789/25183
Title: ความเต็มใจจ่ายสำหรับข้าวเสริมแคลเซียม
Authors: อดุลย์ ศุภนัท
Abstract: Osteoporosis is still a serious problem for numerous countries. It is widely accepted
that major cause is calcium insufficiency that leading to decreasing of bone mass density.
Thus Faculty of Agricultural Product Innovation and Technology, Srinakharinwirot University
designed the method for coating the rice with calcium. According to calcium-coated rice is
a new product that has never sold before, Faculty of Economics, Srinakharinwirot University
survey willingness to pay for calcium-coated rice and factors that affect to the willingness
to pay. Four hundred and thirty-six consumers who potentially purchase the rice and live in Bangkok Metropolitan were collected by Contingent Valuation Method (CVM).
The results found that the willingness to pay should be higher than usual rice 19.19 Bath per Kg.
or 38.38%. Moreover calcium-coated rice producers should be use jasmine rice and the suitable
package is 5 Kg. Furthermore we found that customers tend to be healthy persons, persons
with a milk allergy, consumers who have family members with osteoporosis or pregnant women.2560-01-01T00:00:00Zการสะกิดเพื่อส่งเสริมใช้ถุงพลาสติกชีวภาพ ด้วยเศรษฐศาสตร์เชิงพฤติกรรมกับครัวเรือน ในกรุงเทพมหานคร
https://ir.swu.ac.th/jspui/handle/123456789/25182
Title: การสะกิดเพื่อส่งเสริมใช้ถุงพลาสติกชีวภาพ ด้วยเศรษฐศาสตร์เชิงพฤติกรรมกับครัวเรือน ในกรุงเทพมหานคร
Authors: อดุลย์ ศุภนัท; พีระ ตั้งธรรมรักษ์; ธนาคม ศรีศฤงคาร; ณัฎฐ์ศุภณ ดำชื่น
Abstract: This study aims to investigate how to encourage households to use bioplastic bags. Nudge
theory is applied in the form of (1) nudge using the default option to promote the use of bioplastic
bags and (2) nudge by providing positive information about the benefits of bioplastic bags or by providing
damaging information about the adverse environmental impacts of single-use plastic bags. This paper
also uses Randomized Control Trials (RCT) in Experimental Economics with 180 households in Bangkok.
The study’s key findings lead to three conclusions: (1) Nudge using the default option can increase
the opportunity of a sample to choose bioplastic bags by 19.34%. (2) Nudge with positive or negative
information can increase the opportunity of the sample to choose bioplastic bags by 39.97% and 30.41%,
respectively. (3) The consistently high price of bioplastic bags is another reason consumers are not
interested in switching to bioplastic bags. The following policy recommendations are thus proposed:
(1) In the case of department stores implementing a policy of refraining from handing out single-use plastic
bags, they may instead opt to offer bioplastic bags as a default option for consumers. (2) Department
stores can provide pictures or informational materials presenting the benefits of bioplastic bags or
the environmental impacts of single-use plastic bags to consumers directly to encourage them to choose
bioplastic bags. (3) A policy providing subsidies to reduce the cost of bioplastic bags can help motivate
consumers to use bioplastic bags.2564-01-01T00:00:00ZToward a knowledge economy: Factors affecting the sustainable consumption behavior in the Chinese online education industry
https://ir.swu.ac.th/jspui/handle/123456789/25180
Title: Toward a knowledge economy: Factors affecting the sustainable consumption behavior in the Chinese online education industry
Authors: Adul Supanut; Ruihui Pu; Songyu Jiang; Rebecca Kechen Dong; Thitinan Chankoson; Suppanunta Romprasert; Danai Tanamee2022-01-01T00:00:00Z